Marketing Your Home

Not all homes are created equal and neither are all REALTORS®. What sets us apart is our attention to the highest level of performance for our clients. It's reported that over 70% of all first inquiries regarding real estate use the Internet. Therefore, we've placed critical importance on the use of both technology and fundamental applications to insure you the most satisfaction throughout the process.

Results Guaranteed

Our mission is to invest 100% of our effort delivering first-class service to market and list your home or property. We strive to make the process as simple and stress free as possible by taking the extra step to educate all of our clients regarding the intricacies of the selling process. We offer exclusive services that can only be attained by hiring us as your REALTORS® .

Our commitment to you includes

• To be HONEST about every aspect of the home selling process. This will allow you to make difficult decisions with confidence and piece of mind.
• To be AGGRESSIVE in our SEARCH for potential BUYERS. Our Active Marketing Techniques have helped families move fast.
• To COMMUNICATE all events relating to the sale of your home. You will NEVER have to say, "We never heard from our Agent."
• To use our EXPERIENCE and TRACK RECORD to get the job done fast. Success is a History NOT a Promise!
• To give your family EXCEPTIONAL SERVICE, care genuinely for YOUR NEEDS and earn the right to become your Family Real Estate Agent for LIFE.

• Property Inspection - Before we list your home, we will inspect and identify cost effective improvements that could result in an increased sale price.
  
• Staging - Our office owns several households items that we use to make an empty living space more appealing to potential buyers. Additionally, if appropriate, we will bring in a professional decorator to stage your home.
  
• Establishing Goals - Markets can fluctuate so it's important to establish your goals, particularly with regards to time on market relative to what you consider an acceptable offer. We then focus our efforts to obtain your goals and tailor our advice accordingly.
  
• Listing Price - We establish a competitive listing price which is critical to the success of the sale. We use the most advanced Comparative Market Analysis tools and decades of market experience to derive the right price. We will provide you our honest opinion with respect to the current market, condition and location of your home or property. We do not just tell you what you want to hear. We provide you with constant updates as to the current market conditions and how they affect your home.

• Home Warranty Protection - A home warranty is a service contract, usually covering one year, which helps protect homeowners against the cost of unexpected covered repairs or replacement on their major systems and appliances that break down due to normal wear and tear. Coverage, regardless of age, includes the home's heating, plumbing, electrical system, water heater and major appliances, such as range/oven/cook top, dishwasher, garbage disposal, etc. As part of our service to our listing clients, we advertise your property with a home warranty program and provide the buyer with the warranty upon closing. The cost of the warranty is included in our full service fee and helps provide protection after a home purchase. The home warranty gives buyers additional confidence in a real estate transaction knowing that if an appliance or home system breaks down, they are covered for repair or replacement.
  
• Digital Photography - Once your home is ready to list, we take high-resolution digital photos. The most saleable aspect of a home is generally inside of the house. Why then do most agents only take pictures of the outside? Sadly and simply, it is their ignorance or laziness. Some homes do not even have an exterior picture available, which turns off most buyers that search online or through the Realtor's MLS System. Lighting is an important part of photography and if necessary we will return to the property to obtain the perfect lighting to capture the true elegance of your home. Our photos of your home will allow most of the potential buyers of your property to have a visual presentation of your home both inside and out.
  
• Professional Yard Sign - We have done the research to determine the perfect color and layout for our "EXIT" signs. Recent surveys have shown that teal is the color of Generation X' ers and Baby Boomers (which are the two main groups of people that are buying houses right now). EXIT is also the most advertised word in the world providing you with a subliminal advantage over our competitors and we are the only Company that can say our competitors have to display our company name in their office by law!
  
• Full-color Property Flyers - We prepare a professional marketing sales flyer including graphics and highlights of your home to distribute to the brokerage community and potential buyers.
  
• Timely Feedback - We will provide you with periodic status reports including buyer reactions to your home, allowing us to continually evaluate and reassess our marketing strategy.
  
• The Internet - We employ the following set of tools to make your home available for preview.
  • Our website.
  • Email alerts.
  • E lectronic brochures and virtual tours. 
  • World Wide Web Syndication Broadcasting Your Home All Over the Internet.
  • Other Brokers/Agents - We cooperate with and invite other brokers and agents in the community to tour your home in order to find a buyer.
  • Relocation Connections - Prospects for your home also come from relocation services, corporations, executive search firms, and fellow associates who keep track of potential buyers and maintain relationships with former clients.
    
• Real Estate Media Advertising - The Real Estate Book is a magazine with 13 million magazines published each month. The book serves nearly 500 markets across North America. 33,000 magazines are distributed locally with prospect-focused distribution that includes grocery stores and shopping centers frequented by home owners. In addition, the Real Estate Book Online resource reaches 45 million viewers. The nationwide publication and associated online web site is known throughout the Real Estate industry as a source to attract Buyers. With the Real Estate book, the brokerage has access to nine high-end web sites to market your property. The direct mail and market support offered with the Real Estate Book connect us to prospects on the move with 30 thousand magazines mailed each month. All brokerage properties are regularly advertised in the Real Estate Book.

  Unlike most agents that run "image" advertisements that focus on themselves and how great they are, we utilize Response-Generating marketing that focuses on potential buyers and what they really want. Response-Generating marketing involves advertising with local newspapers such as The Honolulu Advertiser, The Star Bulletin, the Military Star News, and the Midweek and focusing on the property not the agent.

Technology Tools

• Multiple Listing Service (MLS) - Information about your home will immediately be included in the Honolulu Board of REALTORS® Multiple Listing Service, a database of currently available properties accessible by real estate professionals. At any time should any of these members have a buyer looking for a property similar to yours, they have immediate access to all the features and benefits of your home. Due to the fact that 80 to 90% of all buyers are currently working with a Realtor, we want to expose your home to these agents for their potential buyers. Beware of other brokerages who may suggest you give them time to sell it through their office agents or on their own to maximize their commission and not your interests.

• Internet Data Exchange (IDX) is an electronic display of homes for sale listed in the MLS. Your home will appear in this Exchange.

• KHNL Channel 4 Television/Internet Data Exchange (TV / IDX) - TV / IDX is a marketing program that our brokerage subscribes to that combines the power of TV and IDX. KHNL Channel 4 is a major TV station in Hawaii which provides airtime to promote subscriber listings through an online real estate portal. TV / IDX promotes locally, then nationally, first with its local partner station and then with other stations connected to a national map. This true real estate portal is right where business is - local. As far as national, every local site will have the national map that’s connected to each TV station and IDX client.

• Our Website - Thousands of people from throughout the globe are directed to our web site and regularly visit our web site which features an entire feed of listings for all viewers to search for homes.
  
• E-mail Updates - Our website also features an automated MLS search for clients who are seeking properties. Prospects initiate their search with us and are notified by email as soon as new listings come on the market.

Showing Your Home

• Broker/Agent Open House - We will invite all local brokers and agents to view your home. We will coordinate with your schedule to schedule open houses and provide you with feedback once the open house is complete.
  
• Public Open House - Following the broker/agent open house, we will hold a public open house and present your home to the general public. Again, you are provided feedback on the open house turn out and potential buyers.
  

Expectations

• All calls and email inquiries regarding your home are followed up immediately. Access to your property will be secured by us though lock boxes. Lock boxes provide REALTORS® with easy access to your home. After all, it is impossible to sell a home that is difficult to get buyers into. No one will gain admittance to your property without your permission and our subsequent approval. We call every agent after they show your home to obtain feedback on the showing and provide you with this information.
• We are Masters at Offer Negotiations and this could be worth Thousands of Dollars to you.

  When an offer is presented on your home, you will have three basic choices in deciding how to respond.

  1. Accept the Offer.
  2. Reject the Offer.
  3. Make a Counter Offer.

  Together we will thoroughly analyze the offer, and discuss its strengths and weaknesses. After studying the entire contract and understanding all its terms, we will provide you with advice and analysis, and then you will decide how to respond. This is where a competent agent can be worth their weight in gold, because having the right wording and contingency clause in the contract can mean the difference between a smooth transaction and a messy court battle. Being intricately familiar with real estate contracts, we know how to protect your best interests. Our experience with contracts and negotiations will benefit you! Contact us today and let us work to get your property sold.